Integration is the name of the game right now. UCaaS providers are quickly scrambling to provide integrations to core business applications such as your CRM (customer relationship management) software.
At the time of making this tutorial, RingCentral does not have official support for HubSpot CRM, which is quickly becoming a CRM of choice among small business users given its freemium model and powerful tools.
A 3rd party created a chrome extension which embeds a softphone into HubSpot and allows for call information to be tracked and linked back to contact records within HubSpot. This is huge for companies utilizing both HubSpot and RingCentral.
Link to extension: https://github.com/ringcentral/hubspo…